Measure your brand position and analyse your competitors in social media
China is a huge but complicated consumer market Global brands sometimes find a challenging to understand the Chinese consumer behaviour and culture. Understand your brand's differentiators and decode your competitors' marketing strategy is the only way to shine your brands.
Decode your competitors' marketing strategy and uncover the whitespace
Marketing for consumer brands is extremely competitive. As a marketer, you always want to find the market whitespace and revise your marketing message for your brands and products. Learn from the market leader and keep adjusting your brand positioning.
Brands' Share of Voice in multiple channels
To stay in touch of where your brand is, keep monitoring the market leaders and observing the market trend is way to go. You do not want to miss any chances where you can outperform your competitors or falling off the competitors without being noticed. Share of voice is a critical indictors for brands marketer.
Understand your customer's perception to your brand in China
The easiest way to understand what you customer thinks about your brands or products is to look at the social media channels. Sentiment analysis or social media content gives you a much better picture than traditional focus group or customer survey. You may also respond to the market trend quickly.
Do you have enough competitive data to make your marketing decision
We are in the digital age. Everything is now big data. Marketer cannot avoid collecting and analysing a lot of data. However, the integrity and quality of competitive data is always the challenges. You will need a single platform and no complicated system integration for your day-to-day need.
Measure and benchmark the performance of any brand's influencer marketing campaign
Influencer marketing campaign is tricky to evaluate. You will need a big data tool to benchmark the market performance and also to evaluate the influencers you work with or your competitors work with. The more data and analytics, the better outcome in the share of voice in the channel.
We turn competitive social media intelligence into actionable insight
Vfluencer has been monitoring the most popular social media platforms in China and collecting billions data points.
Data efficiency is critical when you select a social listening tool. Vfluencer's monitoring engine runs 24 hours.
Vfluencer provides all the analytics that brands need to evaluate the marketing and to identify the market whitespaces.
ICE CREAM WANGHONG PHENOMENON
81% of people surveyed said they had purchased products endorsed by an influencer on Chinese social media.
Social Commerce Analysis Report:
Taobao vs Tmall vs JD.com
China’s e-commerce is growing more than 20% every year. Yet, it would be challenging to monitor the market changes.