Blogs

Why Lyfen’s crossover marketing for Mid-Autumn Festival as effective as that of Häagen-Dazs China’s?

Why is having a brand ambassador that matches the brand’s image important?

Xtep x Dilraba aims to win the hearts of more Chinese female sports lovers

Luckin Coffee partners with Starfield to offer plant-based meals for China’s busy white-collars

Tik Tok invites Chinese businesses to its online shop service in the UK

【Deep Insight】FANCL's endorsement strategy and effectiveness in the nutritional supplements

How Vans China wins over skateboarders as more young Chinese get on rollers?

【Deep Insight】The most “Laid-back” Crossover: Adidasneo and Gudetama

【Competitive Analysis】Marketing Strategy Of The Season: Brand Crossovers

Why our competitor intelligence tool matters to you for China?

【Competitive Analysis】Dazzling Hot Summer is Here! Ice Cream Marketing in 2021

【Deep Insight】How Cornetto became the teen choice?

【Competitive Analysis】How do brands find the right platform based on Tmall social media marketing?

【Deep Insight】Walkthrough of building up an “Official Weibo Account” : Marketing Strategy of Tmall

【Deep Insight】The secrets behind glaring products: What are the killer moves for Nivea's lip balm-bu

【Competitive Analysis】The Beauty Tornado: A New Force Sweeping Across The Country

【Deep Insight】Tiffany & Co.: the expert of holiday marketing

【Competitive Analysis】Fan Economy - Another Marketing Opportunity Pops up in China

【Competitive Analysis】Why are these 3 role models favoured by the picky Gen Z?

【Deep Insight】— Bubble ➕ milk, Yiliyousuanru(优酸乳) creates numerous ways to drinks