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Ice Cream Influencer Phenomenon

 
 

Wanghong is the Chinese word for Key Opinion Leaders (KOLs). 

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In view of this consumer desire, not only do consumers long for wanghong identities, but brands also make effort to build their “wanghong” images to support consumers’ ideal personal images.

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But how these brands make use of wanghong economy in brand building, not simply in product promotion?
 

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What we can provide

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Brand  Analysis

You can create combinations including various brands you want to have analytical comparison

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Competitor Analysis

You can have in-depth insights into the brand performance of social media platforms, such as the SOV distribution and partnerships with influencers of all levels

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Campaign  Analysis

Our platform helps you collect online activities and the effectiveness of all different campaigns you want

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