Ice Cream Influencer Phenomenon

 
 

Wanghong is the Chinese word for Key Opinion Leaders (KOLs). 

In view of this consumer desire, not only do consumers long for wanghong identities, but brands also make effort to build their “wanghong” images to support consumers’ ideal personal images.

But how these brands make use of wanghong economy in brand building, not simply in product promotion?
 

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What we can provide

Brand  Analysis

You can create combinations including various brands you want to have analytical comparison

Competitor Analysis

You can have in-depth insights into the brand performance of social media platforms, such as the SOV distribution and partnerships with influencers of all levels

Campaign  Analysis

Our platform helps you collect online activities and the effectiveness of all different campaigns you want