Ice Cream Influencer Phenomenon
Wanghong is the Chinese word for Key Opinion Leaders (KOLs).
In view of this consumer desire, not only do consumers long for wanghong identities, but brands also make effort to build their “wanghong” images to support consumers’ ideal personal images.
But how these brands make use of wanghong economy in brand building, not simply in product promotion?
What we can provide
You can create combinations including various brands you want to have analytical comparison
You can have in-depth insights into the brand performance of social media platforms, such as the SOV distribution and partnerships with influencers of all levels
Our platform helps you collect online activities and the effectiveness of all different campaigns you want