Discover the most valuable influencers (KOL / Key Opinion Leader) for your brand quick
Influencers marketing are the most popular marketing strategy in China. Only it's effective and low cost comparing to traditional display ads. A good influencer marketing campaign could involve hundreds of different influencers including top tier and micro-influencers. You will need to a tool that can quick identify who can represent your brand image and spread the words quick.
Influencers marketing strategy in multiple channels
Little Red Book is the best for product seeding. Top tier influencers or celebrities often appeared in Weibo. Douyin is a short video oriented platform. It's good for brands to post short video and deliver a marketing message. User behaviour in different social media platforms in China are quite different. You need to understand the differentiation and characteristics of each platforms before you can make the best marketing decision and maximise the ROI.
Track and monitor your competitor's marketing activities in China
Influencer marketing monitoring is more challenging than traditional media monitoring. Influencer content could be invisible because you are not the target audience. To stand on top of the market, you will need a tool to help monitor all rounded influencer contents including authentic contents and sponsored contents.
Authenticity in influencer marketing is more important than ever in China
Authenticity of an influencer is always a headache for marketers. There is no single indicator for you to identify the true value of an influencer. What you will need is a comprehensive set of data from multiple dimensions before you can make the best judgement and well spend your marketing dollar.
Measure and benchmark the performance of any brand's influencer marketing campaign
Influencer marketing campaign is tricky to evaluate. You will need a big data tool to benchmark the market performance and also to evaluate the influencers you work with or your competitors work with. The more data and analytics, the better outcome in the share of voice in the channel.
We turn competitive social media intelligence into actionable insight
Vfluencer has been monitoring the most popular social media platforms in China and collecting billions data points.
Data efficiency is critical when you select a social listening tool. Vfluencer's monitoring engine runs 24 hours.
Vfluencer provides all the analytics that brands need to evaluate the marketing and to identify the market whitespaces.