Discover the best influencer for your brand & maximise ROI

China is a huge marketing. Advertisements are overwhelming. Influencers are the most trusted voice for your brands and delivery of your marketing message.

 
 
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Product Features

Real time intelligence 

Influencer profile

Hot and trending content

Report & analytics

Partnered brands

KOL management

Campaign Analysis

Cross-channels data

Unlimited keywords tracking

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Discover the most valuable influencers (KOL / Key Opinion Leader) for your brand quick

Influencers marketing are the most popular marketing strategy in China. Only it's effective and low cost comparing to traditional display ads. A good influencer marketing campaign could involve hundreds of different influencers including top tier and micro-influencers. You will need to a tool that can quick identify who can represent your brand image and spread the words quick.

 

Influencers marketing strategy in multiple channels 

Little Red Book is the best for product seeding. Top tier influencers or celebrities often appeared in Weibo. Douyin is a short video oriented platform. It's good for brands to post short video and deliver a marketing message. User behaviour in different social media platforms in China are quite different. You need to understand the differentiation and characteristics of each platforms before you can make the best marketing decision and maximise the ROI.

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Track and monitor your competitor's marketing activities in China

Influencer marketing monitoring is more challenging than traditional media monitoring. Influencer content could be invisible because you are not the target audience. To stand on top of the market, you will need a tool to help monitor all rounded influencer contents including authentic contents and sponsored contents.

Authenticity in influencer marketing is more important than ever in China

Authenticity of an influencer is always a headache for marketers. There is no single indicator for you to identify the true value of an influencer. What you will need is a comprehensive set of data from multiple dimensions before you can make the best judgement and well spend your marketing dollar.

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Measure and benchmark the performance of any brand's influencer marketing campaign

Influencer marketing campaign is tricky to evaluate. You will need a big data tool to benchmark the market performance and also to evaluate the influencers you work with or your competitors work with. The more data and analytics, the better outcome in the share of voice in the channel.

We turn competitive social media intelligence into actionable insight

Big Data

Vfluencer has been monitoring the most popular social media platforms in China and collecting billions data points.

Real Time

Data efficiency is critical when you select a social listening tool. Vfluencer's monitoring engine runs 24 hours.

Analytics

Vfluencer provides all the analytics that brands need to evaluate the marketing and to identify the market whitespaces.

Free Resources

Jul 2021

ICE CREAM WANGHONG PHENOMENON

81% of people surveyed said they had purchased products endorsed by an influencer on Chinese social media. 

Jun 2021

Social Commerce Analysis Report:
Taobao vs Tmall vs JD.com

China’s e-commerce is growing more than 20% every year. Yet, it would be challenging to monitor the market changes.

Jun 2021

Male Celebrities Endorsement Trend in China 2021

Male stars’ fame is playing an increasingly important role in China instead.

Interested to learn more the power of social media competitive intelligence in China