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Social Influencer Marketing
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How adidas neo boosted its share-of-voice in China in 2020
adidas neo often becomes the centre of attention on social media with their diverse marketing strategies.
Ice Cream Influencer Phenomenon
81% of people surveyed said they had purchased products endorsed by an influencer on Chinese social media.
Social Commerce Analysis Report:
Taobao vs Tmall vs JD.com
China’s e-commerce is growing more than 20% every year. Yet, it would be challenging to monitor the market changes.
Male Celebrities Endorsement Trend in China 2021
Male stars’ fame is playing an increasingly important role in China instead.
12 Winning Beauty Content Strategies Report
How to create the most engaging content in China social media - Co-created by Vfluencer & Datality Lab
Italian Fashion Brand in China 2021
From big data to targeted social media engagment - Co-created by Vfluencer & Datality Lab
Marketing Insight from the Top 2 Live Streamers in China
Double 11 2020
Viya & Austin Li
Brand Analysis Showcase - Cartier Report
What is Cartier's social media content strategy in China ?
Live Streaming Traps in E-commerce China 2020
Vfluencer was invited as a guest speaker to share some insiders about live streaming traps in China at Live Commerce Asia
Social media performance on 5 Japanese healthcare brands in China
Japanese Healthcare Brands in XHS Report