Resources

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Jul 2021

How adidas neo boosted its share-of-voice in China in 2020

adidas neo often becomes the centre of attention on social media with their diverse marketing strategies.

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Jul 2021

Ice Cream Influencer Phenomenon

81% of people surveyed said they had purchased products endorsed by an influencer on Chinese social media. 

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Jun 2021

Social Commerce Analysis Report:
Taobao vs Tmall vs JD.com

China’s e-commerce is growing more than 20% every year. Yet, it would be challenging to monitor the market changes.

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Jun 2021

Male Celebrities Endorsement Trend in China 2021

Male stars’ fame is playing an increasingly important role in China instead.

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Dec 2020

12 Winning Beauty Content Strategies Report

How to create the most engaging content in China social media - Co-created by Vfluencer & Datality Lab

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Apr 2021

Italian Fashion Brand in China 2021

From big data to targeted social media engagment - Co-created by Vfluencer & Datality Lab

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Nov 2020

Marketing Insight from the Top 2 Live Streamers in China

Double 11 2020

Viya & Austin Li

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Sep 2020

Brand Analysis Showcase - Cartier Report

What is Cartier's social media content strategy in China ? 

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Oct 2020

Live Streaming Traps in E-commerce China 2020

Vfluencer was invited as a guest speaker to share some insiders about live streaming traps in China at Live Commerce Asia

Sep 2020

Social media performance on 5 Japanese healthcare brands in China

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Japanese Healthcare Brands in XHS Report