[Campaign Analysis] — The soft power of LA MER moisturizer
Updated: Apr 30, 2021
LAMER moisturizer has five cream textures for deep skin repair, effective anti-aging, and invites you to rejuvenate the miracle of youth.
There is strength in the long stream, light and courageous to pick up the self-confidence. After experiencing a lot, it will still cherish the expectation that touches people's hearts,@LAMER is not only healed by appearance, but a kind of real # soft power#.
@LA MER is different from only inviting professional beauty KOL for publicity in the past, but has made this publicity plan unique.This time,the promotion not only starts from product performance, but also starts from the three test questions in the short film "Soft Power Worth Be Seen" which in order to pave the story behind it and interpret the "soft power" in a deeper meaning extremely. The technique also can be described as advanced and unique.
@LA MER invited @王欧Angel @王菊 @吴倩mine4ever and other popular celebrities to endorse. At the same time, @Kakakaoo- @阿莫学长 and other beauty professionals were invited to promote and attract the clout. There are 517 KOL in total.
"The art of expressing emotion is the real art". This propaganda incorporates the artistic elements of the film and a Billionaire blogger who called Xinhua News Agency was invited to promote it. The things of #soft power# can burst out with great power. It can withstand time, disease and cultural differences, making people more courageous to live well.
On the one hand, the amount of Weibo discussion reached a peak of volatility on 2.6, 3.1, 3.23, and 3.29. On the other hand, the discussion on Red concentrated on 3.2 to 3.9. Up to now, the topic of #soft power# has received 1.21 billion views.