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How adidas neo

boosted its share-of-voice in China in 2020


During the second half of 2020, adidas neo has become the centre of attention on social media several times due to the following marketing campaigns:

1) adidas X Gudetama(蛋黄哥)Collaboration
2) adidas X The Emperor(吾皇万睡) New Year Promotion
3) adidas's Sharing of Celebrities' Mix & Match

The reasons for the above to succeed are the use of product crossover, KOL strategy, e-commerce, pop-up store and so on.

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